Pricing survey

1) How familiar are you with the “product/service”?*

I know it very thoroughly

I know it superficially

I have heard about it

I am not aware of it

2) How often do you purchase the “product/service”?*

3) Which of the following brand(s) do you typically buy?*

Please select at most 5 choices.

Brand A

Brand B

Brand C

Brand D

Other brand:

4) How much do you typically pay for the “product/service”?*

5) How likely are you to purchase the “product/service” at these price points?*

6) What do you generally consider a fair price for the "product/service"?*

7) At what price would you consider buying more than one unit of the "product/service"?*

8) At what price would "product/service" begin to look so cheap that you would feel that it has impact on quality?*

9) What from the list below comes to your mind when you think about our "product/service"?*

Please select at most 15 choices.

10) How much do the factors below influence your purchase decision?*

11) What do you like most (least) about the "product/service"?