Cell phone purchase preferences
Dear Customer of our online electronics store,
Please take a moment and fill in this short questionnaire. Your response will help us with the supply chain management resulting in better phone and accessories availability.
How often do you buy a new cell phone?
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When the model I want comes out
When my current phone breaks down
When there is a significant discount
Every year
Every 2 years
Every 3 years
Every 4 years
Every 5 years or more
What is the importance of the following cell phone features / properties when deciding which one to buy?
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Very Important
Important
Moderately Important
Slightly Important
Unimportant
Battery capacity
Camera(s) resolution and quality
Cellphone manufacturer’s brand image
Color
Display size and resolution
Embedded memory size
Hardware performance
Repairability
Water resistance
What phone colors do you like?
*
Please select at least 1 choice.
Black
Blue
Carbon pattern
Gold
Green
Orange
Pink
Purple
Red
Silver / Gray
White
Yellow
Transparent
It is not important since I use protective covers
Other option:
Do you use wireless charging?
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Yes
No
Would you appreciate it if a cell phone had a replaceable battery?
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Yes
No
Do you own multiple cell phone devices?
*
Yes
No
Are you concerned about the environmental impact manufacturing, packaging and shipping of the phone you want to buy?
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Yes
No
What is your current cell phone brand?
*
Please select at least 1 choice.
Apple
Google Pixel
Huawei
LG
Motorola
OnePlus
Oppo
Samsung
Xiaomi
Other option:
What are the brands from which you would consider buying a new phone?
*
Please select at least 1 choice.
Apple
Google Pixel
Huawei
LG
Motorola
OnePlus
Oppo
Samsung
Xiaomi
Other option:
Do you prefer to buy cell phones just from one favorite manufacturer?
*
Yes
No
How likely is it for you to recommend our online store to the people you know?
*
10 (Virtually certain)
9
8
7
6
5
4
3
2
1
0 (Not likely at all)
Do you have any comments or suggestions on how we can improve our online store?
*
Answer required
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