Brand awareness survey
Dear Sir/Madam,
Please take a moment to fill in this short brand awareness questionnaire.
1) When did you first hear a mention about our brand?
*
Last month
Last six months
Last year
Last two years
More than two years ago
I have not heard about it yet
2) How many times do you remember someone talking about our brand in the past 6 months?
*
Once
Twice
Three times
Four times
Five and more times
3) How well do you know our brand?
*
Exceptionally well
Very well
Well
Not so well
Not well at all
4) Through which channels have you been exposed to our brand in the past 6 months?
*
Please select at most 17 choices.
Ad in a phone app
Billboard
Email
Mail
Online content ad
Online influencer post
Online search ad
Online store
Online video ad
Our web presentation
Personal communication
Printed magazine
Public transport
Radio ad
Social media
Store
Trade show
5) How has your perception of our brand altered in the past 6 months?
*
Significant improvement
Minor improvement
It remains the same
Minor deterioration
Significant deterioration
6) What brands come to your mind when you think of this product/service type?
*
Please select at most 6 choices.
Our company
Competitor A
Competitor B
Competitor C
Competitor D
Other company:
7) How do you perceive quality of our goods/services?
*
Excellent
Above average
Average
Below average
Poor
8) How do you perceive price of our goods/services?
*
Expensive
Rather expensive
Just about right
Rather cheap
Cheap
9) What from the list below comes to your mind when you think about our brand?
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Please select at most 15 choices.
Affordable
Appealing
Efficient
Entertaining
Exclusive
Modern
Popular
Powerful
Reliable
Safe
Smart
Stylish
Trend setting
User friendly
Value for money
10) What is your general perception of our brand?
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Very positive
Positive
Neutral
Negative
Very negative
11) How likely is it for you to recommend our brand to the people you know?
*
10 (Virtually certain)
9
8
7
6
5
4
3
2
1
0 (Not likely at all)
*
Answer required
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